Want a New York hotel near a Christmas market, a vegan restaurant, or another attraction?Look no further than artificial intelligence from Google at Priceline as early as this summer, the companies told Reuters.The online travel agency, part of Booking Holdings, aims to debut a more sophisticated c
Look no further than artificial intelligence from Google at Priceline as early as this summer, the companies told Reuters.
New tools from Google's cloud division give Priceline access to generative AI, like the technology behind ChatGPT that can draft text as if a human wrote it. The tools also extract information such as hotel prices from existing data to ensure accuracy. The ability to build applications atop technology that Google pioneered has attracted customers new and old, said Thomas Kurian, Google Cloud's CEO.
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