Google's use of artificial intelligence to sum up answers to search queries has publishers wondering if traffic to their websites will wither. The internet titan announced Tuesday it is introducing AI-generated answers to online queries in the United States, in one of the biggest changes to its world-leading search engine in 25 years.
Google chief executive Sundar Pichai says the AI revamp of its online search engine will soon spread to countries other than the United States. Photo: Glenn CHAPMAN / AFPGoogle's use of artificial intelligence to sum up answers to search queries has publishers wondering if traffic to their websites will wither.
And bloggers, news outlets and others who benefit from people clicking on their links via Google's search results could see audiences dwindle if people are sated by what its"AI Overview" serves up. Research firm Gartner predicts traffic to the web from search engines will fall 25 percent by 2026 because of increased reliance on AI in general.
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