Google dominates the ad business at every point between an advertiser and a publisher. Here's how it works.
Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector.
Google is the major force at every layer between advertisers and websites, providing tools used in the many steps of purchasing and selling online ads—whether they are meant to...
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WPP Chief Mark Read Is Tasked With Giant Turnaround Amid Ad-Industry UpheavalNine months in, CEO Mark Read talks about the threat of consulting firms, whether the tech giants should be broken up, and the impact of privacy regulation.
Read more »
Dems prepare 9-figure ad onslaught to blunt Trump’s head startDemocratic super PACs are set to soon launch a yearlong $150 million advertising onslaught countering the millions the president’s campaign has already spent targeting voters
Read more »
Budweiser's Father's Day Ad Celebrates Stepdads In The Most Beautiful WayThere is absolutely no way you won't cry.
Read more »
Ed Sheeran Proudly Puts Ketchup on His Fancy Meal in Hilarious Heinz Ad: WatchEd Sheeran's love for Heinz ketchup has gone commercial -- literally. The ginger-haired singer stars in a new Heinz ad that was unveiled Monday (June 17).
Read more »
In an Epic Gatorade Ad, Soccer Stars Mia Hamm and Mal Pugh Prove Sports Can Take Girls AnywhereOne of the best things about following the US Women's National Soccer Team? Watching every new generation inherit and push beyond the successes (and failures)
Read more »
This chart shows just how much Facebook, Google and Amazon dominate the digital economy2 out of every 3 digital ad dollars in the US goes to Facebook, Google or Amazon, according to eMarketer data.
Read more »