Google’s 2024 Hustle Academy Cohort Opens for SMB Growth

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Google’s 2024 Hustle Academy Cohort Opens for SMB Growth
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Google announced the opening of applications for the 2024 cohort of its Hustle Academy, a program dedicated to accelerating the growth of (SMBs).

announced the opening of applications for the 2024 cohort of its Hustle Academy, a program dedicated to accelerating the growth of small and medium-sized businesses in Sub-Saharan Africa. The program introduces a significant upgrade: business-focused AI training integrated directly into the curriculum.

SMBs are the backbone of Africa’s economy, yet many face challenges accessing funding and developing the essential skills needed to grow their businesses. According to the International Finance Corporation , 40% of formal SMBs in developing countries have an unmet funding need of $5.2 trillion annually.aims to address this gap by providing comprehensive business education, mentorship, and networking opportunities. Since its launch in 2022, over 10,000 businesses have benefited from the program.

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