How Google broke free from its own design rules. google uidesign
reveals how Google went about revolutionising its previous minimalist, uniform approach to its design language to create an"an adaptive, personal, and expressive future for design.” The narrator in once video reveals that the team found themselves"choking on our own rules. So we loosened up."
That invovled challenging some of the traditional tenets of UI design around consistency. “Does everything have to be exactly the same?" the narrator asks."Every door knob isn’t the same, but people still manage to get in and out of all sorts of rooms… Similarly, do apps need to look exactly the same or can a system leave room for something unexpected?”
The second video of the series reveals that Google's team couldn't decide on a colour palette because everyone had different opinions. So it started to question if it was necessary to design"as if everyone sees colour the same way". Instead, it sought a way to"ship a designer with every phone", designing colours as a set of relationships so people could choose the colours they wanted, not only the ones the design team liked.
The result was an approach that holds that rather than 'form follows function', 'form follows feeling.'"There’s a structure, but it’s not rigid,” Google reflects in the last video, comparing its UI to 'laying down a beat' rather than laying down rules. “We can go big, and wonky, and wavy, and we don’t have to fit each idea into a formula… it’s structure, not a straightjacket.
The videos are short, but they're a fascinating window into the though process behind Google's design language. For more on the topic, see our ultimate guide to
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