Australia's competition regulator recommends increased scrutiny and a new regulatory body to monitor the dominance of tech giants in online advertising and news
An Android Marshmallow replica is shown in front of a Google office in Mountainview, California, in the US. Picture: ISTOCK
The global giant was responding to recommendations made late in 2019 by the watchdog, such as increased scrutiny and a new regulatory body to monitor the dominance of tech giants in online advertising and news markets. "Google faces fierce competition from other providers, including vertical search sites like Amazon, Expedia, Domain and Carsales.com, many of which users access directly through mobile apps."
In preliminary recommendations that are subject to change, the Australian Competition and Consumer Commission also said the new regulator should have powers to investigate how the companies rank advertisements and news articles.It said the regulator had provided no evidence that a regulatory review of Google's algorithms and potential recommendations for more disclosure about its news ranking would lead to higher-quality search results.
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