Google Pixel 6 lineup with its first custom-made chip goes after the iPhone

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Google Pixel 6 lineup with its first custom-made chip goes after the iPhone
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Google's Pixel smartphones are taking a big step toward becoming a true Apple iPhone and Samsung Galaxy competitor. At a virtual press conference on Tuesday, the company showed off the new 6.

Google's Pixel smartphones are taking a big step toward becoming a true Apple iPhone and Samsung Galaxy competitor.

Apple, Huawei and Samsung have been making their own chips for years, but Google's effort to double down on a tailor-made processor for its own Google Android software shows it's ready to create a custom experience for its users and try to gain a much bigger slice of the global smartphone market. The launch comes during a busy week for tech product launches ahead of the holiday season. On Monday, Apple unveiled new MacBook Pro laptops and its next-generation AirPods. And Samsung is hosting a mysterious press event on Wednesday. But these products are also launching amid ongoing concerns about global component shortages and logistics issues.

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