Google looks to raise its smartphone game with latest Pixel 7 | The Citizen

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Google looks to raise its smartphone game with latest Pixel 7 | The Citizen
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First introduced in 2016, the GooglePixel was a late-comer to the portable phone trend, arriving nearly a decade after Apple's iPhone and seven years after Samsung's Galaxy model, the two products that dominate today's market.

The prior phone version, the Pixel 6, was the first to employ Tensor processing developed by Google to enable more sophisticated artificial intelligence and machine learning.

The upgraded system also can translate language in real-time, including idioms, and transmit more nuanced photos of different skin tones.At a launch event, Google vice president Rick Osterloh said the new product “represents years of development across Google, and a long-term investment in the Pixel portfolio.”

This includes a doubling in market share in the United States, where Pixel now only accounts for two percent of smartphone sales. Google has been bolstering its Pixel marketing, partnering with the NBA professional basketball league.

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