Google said its Chrome browser later this year will stop showing 'disruptive' video ads determined by a new set of standards released by the Coalition for Better Ads.
Google's Chrome browser will stop showing ads on sites that have "disruptive" video ads based on a new set of standards released by the Coalition for Better Ads, of which Google is a board member.
On Wednesday, the Coalition announced its standards for ads on videos that are eight minutes or shorter. The announcement comes as Google is the subject of antitrust scrutiny in its advertising business and other areas. Sundar Pichai, chief executive officer at Google LLC, speaks during the Google Cloud Next '19 event in San Francisco, California, U.S., on Tuesday, April 9, 2019.said its Chrome browser will stop showing ads on sites that have "disruptive" video ads later this year based on a new set of standards released by the Coalition for Better Ads.define ad experiences that would not be acceptable for consumers and would be most likely to drive consumers to install ad blockers.
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