Google has introduced AI-powered enhancements to its Demand Gen campaigns, empowering businesses to precisely target audiences across YouTube, Discover, and Gmail. These updates aim to connect brands with potential customers even when they're not actively searching, enabling them to drive sales and leads through strategic ad placements. Features include expanded reach to 3 billion monthly users, new video and image formats, product feeds for direct browsing, and improved reporting for performance insights.
Google’s Demand Gen uses AI to help marketers refine audience targeting across YouTube, Discover and Gmail .
Demand Gen aims to connect businesses with potential customers, even when they're not actively searching, by placing ads at the right time on YouTube and its other visual platforms to drive sales and leads.Expanded reach, as advertisers can now engage with up to 3 billion monthly users across YouTube, Discover, and Gmail.New video and image formats, and product feeds enabling users to browse product details directly from ads.
According to Google, these updates will help South African businesses to refine audience targeting, optimise creative assets, and boost engagement. Brands can now fine-tune their targeting to better reach local consumers, improve return on ad spend, and build stronger connections with audiences across Google’s most engaging platforms.
Starting in April, new Video Action Campaigns will no longer be available, but an upgrade tool will be offered in March to transfer settings and data to Demand Gen.
AI Audience Targeting Youtube Discover Gmail Demand Gen Marketing Campaigns Advertising ROAS
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