Google has delayed a plan to implement its new Privacy Sandbox APIs and phase out third-party cookies from its Chrome browser in the next two years.
Google has delayed a plan to implement its new Privacy Sandbox APIs and phase out third-party cookies from its Chrome browser by a year.
But after scrutiny from the US Department of Justice and the UK’s Competition and Markets Authority, it delayed the implementation to mid-2023.on Wednesday, Chrome’s vice president of Privacy Sandbox said that current feedback showed that more time was needed to evaluate and test the new APIs before dropping third-party cookies.To give markets enough time to transition to the new APIs, Google will only disable third-party cookies on Chrome in the second half of 2024.
Google’s decision to kill third-party cookies has left marketers scrambling, as they have played an essential role in monetising the Internet.
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