Google is mulling options such as adding certain AI search features to its premium subscription services.
Google is considering charging for new “premium” features run by artificial intelligence , the Financial Times reported, marking it the first time it would put any of its core products behind a paywall.
Google’s ubiquitous search engine would continue to be free and ads would appear alongside search results even to subscribers, the FT said. The potential move suggests the Alphabet Inc. unit still hasn’t figured out how to incorporate the new, fast-growing technology without threatening its essential advertising business.Since OpenAI launched ChatGPT in late 2022, Google has found itself on the defensive in the face of the wildly popular chatbot.
Last year, Google began testing its own AI-powered search service that combines the personalised, detailed narrative in addition to links to websites and advertising. Users who pay for that subscription, called Google One AI Premium, are able to use its advanced Gemini chatbot and access the generative AI model in popular services such as Gmail and Google Docs.
In the wake of ChatGPT’s appearance, Google has reoriented its search teams to deploy more people to work on the experimental AI-powered experience, according to another former Google employee.
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