Google boosting rivals in effort to ward off EU antitrust regulators GlobeTechnology
Google is trying to boost price comparison rivals such as Kelkoo in an effort to appease European Union antitrust regulators and ward off fresh fines following a 2.4-billion-euro penalty nearly two years ago.
The company subsequently offered to allow price-comparison rivals to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms. But competitors said the measure failed to create a level playing field.Earlier this month, Google introduced a new link on its search results which aims to drive more traffic to price comparison rivals.
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