Google bets on new phone chip to bolster AI technology

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Google bets on new phone chip to bolster AI technology
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Alphabet company’s flagship models will include Tensor main processor

Google is making a bigger bet on smartphones by joining rivals Apple and Samsung in designing the device’s most critical component in-house: the main processor.

The new component will be Google’s first system-on-a-chip — technology that integrates the device’s elements. Designing these kinds of processors takes years and is a huge investment, financially and in terms of resources. For such an undertaking to yield returns, Google’s future Pixel phones are likely to have to sell better than previous models.

Google plans to launch a new low-end 5a phone this month, but that device is expected to continue using a Qualcomm processor.

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