The move coincides with pressure on social media platforms over their handling of political advertising ahead of the US presidential election in 2020.
LONDON - Alphabet Inc’s Google will stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations, the company said in a blog post on Wednesday.
Google will enforce the new approach in the United Kingdom within a week, ahead of the 12 December general election. Google said it would enforce it in the European Union by the end of the year and in the rest of the world starting on 6 January 2020. Tim Cameron, chief executive of FlexPoint Media, which buys ads for Republican campaigns, said he will stop licensing Google’s ad-buying tool in January because of the new restrictions.
Last month, Google refused to remove an ad run by President Donald Trump’s re-election campaign on its YouTube video-streaming service that Democratic presidential hopeful Joe Biden’s campaign said contained false claims, because it did not violate the policy.
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