Google asks websites to kindly not break its shiny new targeted-advertising API
is one of several possibly privacy-preserving proposals for handling digital advertising once support for third-party cookies goes away. Part of what Google has been calling its Privacy Sandbox, Topics provides a mechanism for serving ads that correspond to the inferred interests of web users.
"With Topics, your browser determines a handful of topics, like 'Fitness' or 'Travel & Transportation,' that represent your top interests for that week based on your browsing history,""Topics are kept for only three weeks and old topics are deleted. Topics are selected entirely on your device without involving any external servers, including Google servers.
Armed with that information, webpage code could then request a topic-related ad, which ideally would better engage the web visitor and generate more revenue because the advertiser would pay a premium to reach the desired audience.the biz from"buy" to"neutral." This was due in part to the challenge Google may face from generative AI playing a role in search, ads, and more.
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