Google Agrees to Delete Users’ ‘Incognito’ Browsing Data in Lawsuit Settlement

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Google Agrees to Delete Users’ ‘Incognito’ Browsing Data in Lawsuit Settlement
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Google said it will expunge “billions” of data records that reflect people’s private Chrome browsing and also agreed for the next five years to allow incognito mode users to block third-party cookies.

oogle said it would delete millions of records of users’ browsing activities as part of a settlement of a class-action lawsuit that alleged it tracked people without their knowledge. , alleged the Alphabet Inc. unit surreptitiously collected data from people using its popular Chrome web browser in a private “incognito” browsing mode.

While the plaintiffs asked for $5 billion in damages, the settlement includes no payment from Google. Instead, individuals will be able to pursue damages by filing their own complaints against Google in U.S. state courts, according to court papers. About 50 people have already done so, plaintiffs’ lawyers said.

The plaintiffs’ lawyers, led by attorney David Boies, called the settlement “groundbreaking” and a “historic step” in requiring big tech companies to be transparent to users about how they collect and use their data. Google’s agreement to retroactively delete user information is a significant concession as it forms the backbone of the company’s lucrative advertising business, which depends on the quality of its search engine.

The settlement provides “substantial relief” for plaintiffs, according to representatives of the consumers in the lawsuit, which include attorneys from the law firms Boies Schiller Flexner and Morgan & Morgan.The settlement also forestalled a trial that was scheduled for February, in a year that’s expected to be one of Google’s busiest in the courts. A jury trial in a lawsuit from the U.S.

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