Goodyear Cooks Up “Stone Soup” Sustainable-Materials Car Tires
The Goodyear Tire & Rubber Company is on a mission to introduce 100% sustainable-materials car tires by 2030. To get there, the company has deployed a sort of stone soup strategy, adding new ingredients as they come along. It seems to be ahead of its own curve, with steps in place to hit the 90% mark within the next year or so. As for what it means by sustainable, that raises some good questions.
Goodyear sets a broad but relatively clear standard for the kinds of materials that go into sustainable-materials car tires. Goodyear introduced a demonstration version of its sustainable car tire last year, billing it as a “70% sustainable-material tire.” The company also clarified that the tires will have “up to 70% sustainable-material content” when they go into commercial production later this year, so it will be interesting to see how close to the 70% mark they can get on a scaled-up level.
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