Firms that undertake social responsibility projects report increased loyalty
Companies keen to retain good staff can get a head start without breaking the bank, simply by doing good works.
A key finding was a significant relationship between perceived CSR and the employees’ affective commitment to the company — identifying with it, feeling involved in its activities and having an emotional attachment to it. One of the ways the questionnaire measured this commitment was by asking staff whether they would be happy to spend the rest of their careers at the company.
Nozicelo Ngcobo, director of public affairs, communications & sustainability at CCBSA, says: “Our employees take great pride in what we do together ... and by extension [this] increases their loyalty.” Ngcobo says making employees part of the solution is critical. “It encourages innovation and ensures a rich employee volunteerism programme,” she says. “Employees do not exist in isolation from their communities. They live in these spaces and understand the needs ... Through their knowledge, we can have a better understanding of our host communities.”
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Credit card offers users rewards for having a good sleepNothing new about that in South Africa, but we are used to loyalty programs, not so much credit cards VicNaidooOnECR CreditCard
Read more »
'I am as good as Pep and Klopp' | KickOffSome statement, this! Newly appointed Leeds United boss Sam Allardyce has insisted 'nobody' is ahead of him in football management, not even Pep Guardiola and Jurgen Klopp... and the Spaniard agrees with him! 😲 More here! ▶
Read more »
A good week for Alan WindeIt may never happen, but it’s a cheerful thought that Vladimir Putin could be arrested by Cape Town’s municipal constabulary.
Read more »
Delft CPF warn good Samaritans about R300 following fatal stabbingThe Delft CPF has warned people about helping others on one of the most notorious roads in the city following the fatal stabbing of a good Samaritan earlier this week.
Read more »
Good news for Karpowership’s plans in South AfricaKarpowership looks set to proceed with applications to moor its ship-mounted power plants in Richards Bay and Saldanha.
Read more »
Delft CPF warns good Samaritans about R300 following fatal stabbingThe Delft Community Policing Forum (CPF) has warned people about helping others on one of the most notorious roads in the city following the fatal stabbing of a good Samaritan earlier this week.
Read more »