Good night, Alexa: Voice assistants face deep cuts
One high-water mark for the cultural optimism about the technology was "Her," the 2013 movie whose main character falls in love with his voice assistant.Though voice assistants have become a literal fixture in millions of homes, they have not delivered on their creators' revenue targets.
Amazon’s goal with Alexa was not to make money selling the devices but to give users an even easier way of ordering from the retail giant.that a few years into Alexa’s life, Amazon saw billion of interactions a week, but most of them were trivial usages that did not open money-making opportunities. “We kept waiting, waiting, waiting for a huge percentage of consumers to say, ‘I bought a pizza’ [on my Echo],” Consumer Intelligence Research Partners cofounder Michael Levin: Amazon points to internal statistics showing a 30% increase in Alexa interactions over the past year and says it's "still in the earliest days of what Alexa will become."
"The fact is, Alexa has changed how people interact with technology, and we are observing incredible momentum with our customers. We are as committed as ever to Alexa, and will continue to invest heavily in it," an Amazon spokesperson told Axios.The tech has also become something of a punchline as jokes center on Alexa or Siri mishearing a user or providing unhelpful information.showed that fewer Americans used voice assistants in 2021 compared with 2020.
Smaller efforts from big companies, like Microsoft’s Cortana and Samsung’s Bixby, have also seemingly failed to gain traction in the market.from DataGrail found that over 82% of respondents had concerns about monitoring or data collection from phone microphones, laptop webcams, home devices like Amazon Echo, or devices with location tracking.that Amazon had a team of thousands who listened to conversations recorded through Alexa in efforts to improve the service.
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