GM to revive Hummer name with electric pickups, SUVs: sources

General Motors Co will revive the Hummer name to sell a new family of electric p...

) will revive the Hummer name to sell a new family of electric pickup trucks and sport utility vehicles and will tout the return with a Super Bowl ad featuring NBA star LeBron James, two people briefed on the matter said on Friday.

The Wall Street Journal reported GM’s decision to move forward earlier on Friday. GM declined to comment. Rivian, a start-up electric company backed by Amazon.com , will begin building 100,000 electric delivery vans for Amazon starting in 2021.

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