General Motors’ finance chief is working to build out the company’s forecasting and planning capabilities to help the car maker achieve its long-term goals and better explain its business transformation to investors
—including eight as CFO—is assessing new ways to measure the company’s performance. “We are thinking about the business, both in terms of what we track, and also how we will report,” Mr. Jacobson said.‘We’re no longer just a company whose main…or only profit driver is the sale of a wholesale vehicle.’The goal is to build credibility among investors, Mr. Jacobson said, adding that they would receive a “reporting package” illustrating the company’s progress against its goals.
Mr. Jacobson said he intends to make greater use of data analytics, artificial intelligence, predictive forecasting and software bots to automate processes and journal entries in the finance function. “A lot of the analytics, a lot of the automation of processes will free up time for our individual finance team to be more strategic and more forward looking,” he said.
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