How to get your hands on glossier's first-ever hand cream, for sale now with a charitable twist.
During a global pandemic, it can be extremely difficult for a brand, especially a beauty brand, to launch a new product. Companies are finding new, innovative ways to get their product to the masses while still being sensitive to what’s going on in the world. Glossier’s Hand Cream launch is an example of just that. The company had its newest product in the works for two years but had to switch gears a bit before rolling it out to waiting Glossier fans.
For the past month, Glossier has been donating thousands of products to healthcare professionals and hospital teams, those on the frontlines of the COVID-19 response. What these workers also need is hand cream to soothe dry, overwashed hands. So, Glossier has promised to deliver its first 10,000 units of Hand Cream to healthcare and hospital workers. According to a blog post from founder Emily Weiss, healthcare workers in the U.S. could go online and request products to be sent right to them.
View this post on Instagram We’re grateful beyond measure for the healthcare workers on the front lines of COVID-19. Over the past month, we’ve donated thousands of Glossier balms, face mists, and moisturizers to support these teams. One of the most requested items is hand cream, something that’s been in the works at Glossier for nearly two years. We’re so excited to finally bring it into the world next Thursday, April 23.
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