At the height of her empire, Gloria Vanderbilt jeans were reportedly bringing $100 million a year, and Vanderbilt was bringing in an income of her own, uninherited
Gloria Vanderbilt, inspecting her jeans at the factory where they were made. Photo: South China Morning Post/Getty Images Now that having a name stitched on the ass of your jeans — be it Calvin or Tommy or whomsoever — has become a matter of course, it’s easy to forget the leap Gloria Vanderbilt took in the ’70s when she appliquéd her own.
A model at Gloria Vanderbilt’s Fall 1978 fashion show in New York. Photo: Tony Palmieri/Penske Media/Shutterstock “It should, by now, be as plain as the Porsche jacket on your back that by decade-end the sixties goal of dressing the way you wanted had been more or less achieved. It was people that made fashion. Or movies. Or disco. Or L. L. Bean. Or Adidas. Or Levi-Strauss. And Seventh Avenue tried desperately to stay in touch.
Trust us, we’re professionals. Photo: The Advertising Archives / Alamy/Alamy Stock Photo The brand still operates today, but Vanderbilt herself moved on. She spent her last years painting and writing a late-career erotic novel.
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