According to DHL, 75% of online shoppers in Africa use smartphones as their primary purchasing device.
Global sales through social media platforms are expected to reach $2 trillion by 2025, compared to estimated $700 billion in 2024., which surveyed 12 000 shoppers from 24 countries, including South Africa.
With this also comes a shift in preferred devices for buying online: the survey found that 75% of online shoppers from SSA use their smartphones as their primary device for browsing and purchasing, a trend thatThe majority of social media shoppers say its important to know who the delivery provider is before purchasing.
Amadou Diallo, CEO of DHL Global Forwarding MEA, says the report aimed to assess how people shop online, as well as understand what causes them to abandon their shopping baskets.“High delivery costs, long delivery times, having to pay for returns, not enough product information, and not enough product images were some of the top reasons cited by global shoppers. Offering reliable delivery and returns can help solve shoppers’ frustrations and improve their experience.
Shein Temu Amadou Diallo Jacques Jordaan Bob Shop DHL Global Forwarding
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