She's harnessing the consumer strength of women to connect buyers directly with women-led and women-owned businesses when they're making their purchases.
TweetShareShare In 2014, Donna Miller was on vacation with her sisters, Dr. Karen Nern and Dr. Freddi Pennington. All former business executives, with five daughters and three granddaughters between them, they started talking about their frustration with the lack of women in senior leadership positions and the fact that one out of every four women is impacted by domestic violence.
Taking a vacation idea to execution. Miller will be the first to tell you that the journey to where Purse Power is now hasn’t been quick. “We were making slow progress on the idea but not having much traction until we went to the Women’s March in Washington, DC on January 21st of 2017,” she recounts. “We didn’t go for political reasons, we went because we knew the women there would care about what we were doing.
Since then, the team has found friends who support the mission, formed a corporation, acquired investors, partnered with the National Coalition Against Domestic Violence and built an online directory of over 750,000 women-owned and women-led businesses. To be included in the directory, a business must have a female CEO, be half-owned by women, or have at least 20% women on its board.
Each registered business owner is able to control their listing through the dashboard. They can include a business description, add social media information, list hours and locations, describe services, add a logo, pictures, audio files, etc, and run specials and coupons directly through the site. “We have all the power we need to drive positive change. We just need to act together,” she says. “Purse Power’s technology and the ability to know which companies support women at point-of-sale is a game changer. Purse Power is providing the platform women need to use the power they already possess to achieve the goals they have had for decades.”
“I’ve found that people often assume others are doing things because they are ‘bad’, ‘wrong’, ‘stupid’, ‘manipulative’, etc,” she says. “From my perspective, whatever someone is doing makes perfect sense to them. We all have different paradigms and ways of looking at things given our life history.
“One of the most important exercises I ever did in my life was to go sit in a graveyard with a piece of paper,” she tells us. “I thought about the end of my life and wrote down what I wanted it to have been about. For me, it is making a difference for women. Once I knew that, it was easy to plan backward from there. I never want to look back over my life and say, “I could have, I should have, and I didn’t.” Purse Power is my mission in life.
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