Georgina Rodriguez’s partnership with L’Oréal cosmetics during the Cannes Film Festival generated an estimated $1.2 million in media impact value.
sported makeup looks courtesy of L’Oréal cosmetics. In Cannes, the brand also hosted the Lights on Women Awards, which honors promising directors in short film.
Rodriguez, the partner of Portuguese soccer star Cristiano Ronaldo, has built a following of more than 49 million on Instagram. Ronaldo is the app’s biggest creator, with more than 585 million followers. Launchmetrics, a data and technology company, develops intelligence with the goal of helping fashion, beauty and lifestyle brands grow their businesses. One of Launchmetrics’ key algorithms is media impact value, which measures the impact of media placements and mentions. It allows brands to estimate the return on investment generated by
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