Relative anonymity on platforms such as M4Jam allows for competition with men on an equal basis
Formal employment contracts still widely restrict women’s decisions about having children. The gender pay gap still exists, despite not being justifiable in any way. Women are still underrepresented not only in the workforce but especially in leadership positions and CEO roles worldwide. While the world muses on the fate of Afghanistan’s women under Taliban control, gender inequality persists even in developed countries.
Full-time jobs in SA are rare, and women are embracing gig work as a primary source of income because they have an even chance of succeeding. Low barriers to entry, flexibility and autonomy allow women to overcome societal norms and traditional challenges to finding formal employment. Despite these lingering challenges in broader society, a shift to digital platforms and freelance work introduces ways to overcome systemic gender discrimination. The training provided by a digital platform such as M4Jam upskills users so they can successfully carry out tasks for employers, build their CVs and can act as a launch pad for entrepreneurial ambitions.
The gig economy continues to grow in importance for women and will provide an opportunity for women to move away from low-paying but stable work to participating as skilled workers in the digital economy. There are a few ways gig economy platforms can play their part:Providing all training necessary to complete microtasks.Mitigating task-specific risks by providing personal insurance for each jobber.Providing due process for decisions affecting jobbers.
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