James Gurney reports from Geneva Watch Days 2023, the mini fair that spans the design-led, the ultra-traditional and the achingly avant-garde
In Switzerland for the fourth incarnation of Geneva Watch Days , a grassroots mini fair that showcases mostly smaller boutique makers, there’s an energetic buzz in the air with everyone bringing their best beach tans to the party. It’s a heterodox gathering that takes in pure horology, design-led brands, the ultra-traditional and the achingly avant-garde.
GWD caters to a sector that’s still enjoying its Covid bounce and that was evident in the sheer creativity on show. The following five are just a taster of what the 40 or so brands taking part had to show.Bulgari’s transformation over the past 20 years into fully fledged watchmaker has been astonishing; only Cartier now comes close to rivalling the brand’s volume, range and depth.
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