Ahead of the 2024 New York Auto Show, Genesis unveiled a new electric SUV concept that takes elements from traditional Korean craftsmanship.
Luxury SUVs have a familiar template: acres of leather, a high-end audio system, and some quality seat massagers. Unveiled ahead of the 2024 New York Auto Show, the Genesis Neolun, an EV concept previewing a future flagship SUV from the Korean brand, does things a little differently.
Recommended Videos “Each discussion we had was about taking away,” Genesis chief creative officer Luc Donckerwolke said during a panel discussion at the Neolun’s reveal. That left plain surfaces that give this electric SUV an almost retro feel, adorned only with Tron-like lighting elements, a few splashes of chrome, and massive wheels worthy of a Maybach.
Instead of conventional climate control, the Neolun uses traditional Korean ondol radiant heating. This heats the floor and door panels instead of blowing hot air around the cabin — something that could perhaps be more energy efficient than standard car heating systems and thus help eke out a few more miles of range in cold weather.
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