‘Gears 5’ Will Eliminate All Smoking Depictions in Cooperation With Youth Anti-Tobacco Org (EXCLUSIVE)

“Gears 5,” the forthcoming installment in the “Gears of Wars” third-person shooter game franchise, will be a smoke-free establishment. The game, set for Sept. 10 release, co…

” titles have included occasional scenes with tobacco use, with certain characters holding cigarettes or cigars. The removal of tobacco depictions in “Gears 5” has been months in the works, said Seth Ladetsky, senior VP, Turner Sports Sales and head of Turner Sports Digital and ELeague sales strategy and revenue.

Of course, “Gears 5” still includes a ton of shooting and, arguably, glorifies violence. The game is rated “M” for blood and gore, strong language and intense violence, according to Microsoft. rated for younger viewers, with the exception of maintaining “historical or factual accuracy.” That came after Truth released a report finding that tobacco use in TV series popular among those aged 15-24 had surged in the past year — and that Netflix original series “Stranger Things” and “Orange Is the New Black” among the worst offenders for showing smoking.

“In the midst of the pervasive reemergence of glamorized smoking imagery in pop culture, we commend Xbox for taking smoking out of ‘Gears 5’ and ELeague for featuring this tobacco-free game during this weekend’s competition,” said Robin Koval, CEO and president of. “We are hopeful that this decision will encourage other game developers and streaming tournaments to follow this lead and level up the gaming experience by going tobacco-free.

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