'Gangs of London' producer Pulse Films' CEO Thomas Benski celebrates his company's 15-year anniversary – and 15 years of multi-disciplined disruption. Details:
to celebrate Pulse's 15-year anniversary, Benski explains how it was always his ambition to create a studio spanning media and formats, despite it being considered unorthodox at the time, and why this model has helped see them through a year of chaos.
The first one was as a talent destination, to really put the emphasis on building a place where talent wanted to bring their ideas. It was just four years ago that you began moving into scripted. What's the biggest side of the business for Pulse now? We'd had a lot of approaches to be invested in or acquired, but I always saw us as a fairly disruptive type of studio, and the idea of us fitting into a more conventional setup, especially at the time, didn't really feel attractive. But what was attractive for us with Vice was that they really saw the potential of Pulse as a strong brand in itself, one that could live in the Vice ecosystem and benefit from some of their resources.
As far as the push for diversity right now, this is accelerating some of the talent that we've been working with and I feel this is only strengthening us. I feel we have the advantage actually to set up at a time where we were able to look forward, because we didn't come from your obvious places, especially in the U.K. So those things were natural to us, rather than things that we felt we had to correct.
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