In 2023 Massmart said its merchandising team worked for more than a year to secure the best possible prices.
Massmart-owned Game has yet to reveal its plans for Black Friday 2024, which falls on Friday, 29 November this year.
Massmart chief customer officer Andrew Stein told MyBroadband that allowing a month-long sale provides extra time for customers to validate whether they are getting a good deal. “This also has the beneficial effect of spreading what would otherwise be very concentrated customer demand.” Massmart’s chief merchant officer, Herman Venter, added that customers should use price comparison tools before deciding to buy a product.
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