It’s shaping up to be an eventful fall for Chloé. Gabriela Hearst is to exit the French fashion house after a three-year stint, during which the brand made quantum leaps as a sustainable, purpose-led company — and solid revenue gains, sources told WWD.
With her formidable eco credentials and long affection for the Chloé brand, Hearst seemed like an ideal designer for the Richemont-owned house, which shifted to a purpose-driven business model shortly after the arrival in 2019 of new Chloé chief executive officer Riccardo Bellini from Maison Margiela.
The succession plan at Chloé could not immediately be learned, and principals at the brand could not immediately be reached for comment. A filmmaker, humanitarian and activist, Jolie had initially described her latest venture as a different kind of fashion label in which consumers will play the role of the designer, inviting them to collaborate with tailors, pattern makers and artisans to create unique fashion statements.
Atelier Jolie has pledged to propose fashions that are sustainably conceived, respectful of creative communities, and built on the concept of self-discovery. “It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply,” she added.
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