Forget taking the “Mask Off,” 1future wants you to put it on
In March, Future and the FreeWishes Foundation announced the"Mask On" campaign after realizing that so many people were without the basic protective tool that could save their life — especially the people on the front line facing the disease every day.
“We started seeing stories about doctors saying they had to reuse their masks, and then some were getting infected because they didn’t have the proper equipment," Abesi Manyando, FreeWishes's Communications and Brand Strategist told"At first, we were thinking, could we order masks from somewhere? But there were absolutely no masks available—not the specific ones that the healthcare workers needed.
The organization set out to make a difference and provide those masks, and they believe that they've easily reached more than 100,000 people. “Some orders that we have, we provided 5,000 masks and then 3,000 here, another 500 there," Manyando said."We’ve certainly reached hundreds of thousands of people.”.
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