FTC comes slamming down on a website as its new rules to create 'truthful and accurate reviews' take effect

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FTC comes slamming down on a website as its new rules to create 'truthful and accurate reviews' take effect
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James is a more recent PC gaming convert, often admiring graphics cards, cases, and motherboards from afar. It was not until 2019, after just finishing a degree in law and media, that they decided to throw out the last few years of education, build their PC, and start writing about gaming instead.

The chances are if you've ever done your research on an item online, you have checked out consumer reviews. It's a good way of ensuring what your average person thinks of an item but, as a recent FTC case shows, it can be easily manipulated. The FTC alleges Sitejabber"deceived consumers by misrepresenting that ratings and reviews it published came from customers who experienced the reviewed product or service, artificially inflating average ratings and review counts.

I opened up the site myself and the first review on the page was for 'EpicSpots' saying"Only hit the link to confirm that I got my order. Do not want to write a review". That review gave the company four of five stars. Another order says"I don't know yet I have to see where this is going first." Some reviews expressed that they were only writing their review to stop follow-up emails asking them to do so.

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