Volvo storms market with all-practical estate, Chrysler's shock withdrawal, the unbeaten Ferrari Daytona
All this was going on during a recession and while Chrysler was in deep trouble in the US. With the threat of some 25,000 jobs being lost in the UK, the Labour government gave it a £162.5m bailout – to the fury of the Tories.
Since rescuing Citroën in 1974, Peugeot had effected an amazing drive into profit, and it moved fast to harness the extra economies of scale and production capacity offered by Chrysler Europe. This was the thinking behind the Execubus, which Ford created with Star Vans of Bedford as a prototype for a new form of executive travel: a new-look Transit van with shag-pile carpet; reclining and swivelling velour armchairs around a conference table; eyeballtype reading lamps; a radio, tape player and dictating machine; and even a TV, albeit not colour.
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