Cheese is tasty, and candy is sweet, but only chocolate means something more
. People expect something from it, he said. “It’s indulgence, luxurious, a symbol of celebration,” he said. It can be an expression of romantic love or a symbol of forgiveness. People know what chocolate means, even when they don’t really understand each other yet. Hadhad describes it as almost musical, which is to say full of emotion but unbound by any particular language.“We are in this business because we believe chocolate is a product of happiness,” he said.
That is how he met Tareq’s mother, by selling her a box of chocolates with a note inside: “My name is Isam. I don’t make chocolate. I make happiness.”
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