Who says a trailer needs to drop spoilers to grab your attention?
Nowadays, it feels nearly impossible to talk about movie trailers without somebody bringing up the recurring trend of trailers spoiling everything good in the movies they’re promoting. Titles like Us, The Batman, and Dream House are often brought up as go-to examples of movies whose trailers gave away so much, but they're far from alone.
Spider-Man Spider-Man didn’t just shatter box office records and change the superhero movie game, it also delivered one of the most famous teaser trailers of all time. After all, this was the first major attempt at translating this web-crawler into a blockbuster feature. Why wouldn’t it get a flashy teaser, comprised of footage exclusive for this trailer, a whole year ahead of its release? Circa. 2002, this was the ultimate sign of a movie being a can’t-miss event.
This sensationalism is especially fun once the narration gets to the phrase “Steven Spielberg will take you there” about a modern land where dinosaurs exist. It isn’t enough that Spielberg will direct this feature, this trailer gives him an even more active role in the cinematic age awaiting moviegoers. It’s a grand declaration for a filmmaker who’d earned a reputation in the past for exceeding all expectations.
Alien 3 The Alien 3 teaser begins with a familiar sight for any Alien fan. A gigantic egg, the same one that kicked off the Alien teaser, hovers in space while a voice-over announcer intones “In space...no one can hear your scream.” That’s when the camera pulls back to reveal that this egg isn’t just lingering out in a random part of the cosmos. This alien egg is just above the planet Earth, which the narrator references by commenting that “next summer…on earth…it won’t matter.
The SpongeBob SquarePants Movie Though the SpongeBob SquarePants franchise is known for delivering colorful and elastic hand-drawn animation, that art style is initially absent from this teaser trailer for The SpongeBob SquarePants Movie. Instead, this piece of promotional material begins with live-action filmmaking, with the crew of a submarine reacting to something intimidating on its sonar.
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