Local is lekker? Checkers is backing another designer drink after it's Prime disaster - this one's called Knox by Dricus du Plessis.
Local is lekker? Checkers is backing another designer drink after it’s Prime disaster – this one’s called Knox by Dricus du Plessis.A year after Checkers debuted Prime energy drinks created by YouTubers and MMA fighters Logan Paul and KSI, they’ve decided to back another designer drink, Knox by Dricus du Plessis.A week ago, Shoprite Holdings – which owns Checkers – announced that it had partnered with UFC champion Dricus du Plessis to launch Knox Hydration.
According to TikToker Brenden Roberts, Checkers’s decision to support locally was a “brilliant move.” Will Knox by Dricus du Plessis plummet like Prime by YouTubers Logan Prime and KSI? Images via X/@primedrinks“The dramatic price reduction suggests to consumers that the product was overpriced to begin with. This shift, I believe, has diluted the brand’s perceived value. And when that happens, erosion of customer loyalty and brand equity follows like night after day.”Let us know by clicking on the comment tab below this article or by emailing info@thesouthafrican.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dricus du Plessis partners with CheckersDricus du Plessis has partnered with Checkers to launch two locally produced products aimed at fans and sport enthusiasts.
Read more »
Dricus Du Plessis Sends ‘Strong’ Warning to Israel Adesanya Ahead of UFC 305South African Mixed Martial Arts star Dricus Du Plessis has dropped comments ahead of his FC Middleweight Championship fight against Israel Adesanya.
Read more »
Dricus du Plessis praises Gayton McKenzieThe UFC champion and South African MMA star Dricus du Plessis praises Minister of Sports, Arts and Culture, Gayton McKenzie.
Read more »
Dricus du Pleases fighting to bring UFC to South AfricaDricus du Plessis is fighting to bring the UFC to South Africa after Dana White confirmed his game-changing plans if 'Stilknox' wins his huge fight against Israel Adesanya.
Read more »
Dricus du Plessis will LOSE UFC 305 title fight vs Israel AdesanyaDricus du Plessis will lose his middleweight title against Israel Adesanya at UFC 305 in Perth, if bookmakers are to be believed.
Read more »
What time is the Dricus Du Plessis vs Israel Adesanya title fight at UFC 305?Israel Adesanya confirmed that he will face Dricus Du Plessis in a middleweight title bout at UFC 305 on 17 August in Perth.
Read more »