Alongside having underlined its status as Netflix’s favorite creator of WTF watercooler moments (remember 'Don't F*** With Cats'?), the Brit banner has a Vogue series incoming and is making a major push into features.
It’s slightly ironic that Tinder has chosen London’s creative neighborhood of Shoreditch as a key target for its first global ad campaign, splashing some major spend on scores of bold, brightly colored billboards asserting that it all “starts with a swipe.
” Although the area’s demographic — hectic, switched-on 20- and 30-somethings forever glued to their phones and laptops — would seem the perfect audience, it’s unlikely that many realize that just around the corner from the hoardings sits the company responsible for making the dating app’s most notorious swiper globally famous.
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