Rolex's bold new watches are here—and it looks like the Crown is shedding its inhibitions.
Would calls be answered for a little more gaiety when it comes to dial hues with the Oyster Perpetual, perhaps, as hinted at in a recent Insta post from the manufacture? What might be kicked from the catalogue? Well, to say that a maker often thought of as conservative when it comes to reimagining their repertoire have certainly shed their inhibitions and really had some fun this time around—see below.
No discussion of Rolex’s latest creative output is complete, of course, without tackling the knotty question of actually acquiring the new novelties. Rolex launched itsthis year, giving it control over some of its secondary market from here on. What impact this has on how likely those without an authorized dealer on speed-dial are to get hold of a piece remains to be seen.
Our sense, though, is that Rolexes are a little easier to purchase these days, in part due to economic slumps in various parts of the world. Given what attendees beheld for the first time in Geneva today, we’d implore readers to take advantage.With the Submariner turning 70 this year and the Cosmograph Daytona 60, much of the Rolex-related conjecture in the last few weeks has surrounded anniversaries.
As it turns out, the next-gen versions of this iconic motorsport chronograph have been subject to a number of subtle aesthetic twists. The case and lugs have been tweaked so that light reflections better emphasize the contours of a design which the piece has had since its launch six decades ago, whilst new material/color combinations bring out the contrast between the dials and the counters/rings.
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