A spur of the moment decision to buy a run-down property instead of a used car has proved to be the perfect foundation for Johannesburg designer Stephen Pellerade to enter the big league property game.
Internationally renowned as an architectural designer for the global high-end market, he has never formally studied design. His latest offering? A mansion on sale for R150m in Gauteng’s upmarket Sandhurst.
Pellerade was living in Zimbabwe where he qualified as a chartered accountant. While interning for KPMG he rode a motorbike and took on odd jobs as he saved ZW$11,000 for his first car. “I had no idea what I was doing. I wasn’t a designer and it was unusual to sell furnished properties, but mine proved to be popular,” Pellerade said.Pellerade Design
“We would leave them to spend the first night in their designer home with bespoke linen on the beds, monogrammed towels, their clothes packed away in wardrobes on designer hangers and everything perfect.” His other influencer was Philippe Starck, the eccentric furniture and interior designer based in New York, who is responsible for the design of some of the most iconic interiors.2001 -
As Pellerade Design House grew he developed a strategy to identify the right staff, impressed more by passion than learning.
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