BEIJING - As temperatures hit a record roasting 40 deg C across multiple cities in China, how to shield one’s skin from the sun and stay cool has become a hot topic in the country. Read more at straitstimes.com.
BEIJING - As temperatures hit a record roasting 40 deg C across multiple cities in China, how to shield one’s skin from the sun and stay cool has become a hot topic in the country.
Other larger brands, such as Anta, Uniqlo , Lululemon and Decathalon have also added clothing such as UV tinted hats and jackets to their local product assortment. Many female consumers in east Asia favour fair skin and sun protection products are also popular in neighbouring countries such as South Korea. Analysts say the trend has really taken off in China this year.
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