From caviar to cardboard cutouts, businesses hope for sales boost from King…
LONDON – From tins of caviar to a celebration beer, businesses are seeking to entice royal fans with a slew of products marking the coronation of Britain’s new monarch.
Mugs, plates, tea towels, magnets, cushions and teddy bears are staple memorabilia for royal occasions, and an array of these to mark King Charles III’ coronation on May 6 are already filling shop windows.In Windsor, on the outskirts of London and home to the royal residence of Windsor Castle, the Windsor & Eton Brewery has created a new ale, Return of the King, brewed on site from organic ingredients.
“The name itself really came from a realisation that for the last thousand years… we probably had about 850 years of kings. But… in most of the lifetime of the people in this country, we’ve had a queen,” marketing director Bob Morrison told Reuters on a visit to the brewery.Toy brand Matchbox is selling made-to-order 1:64 scale models of the gold state coach, a fixture in royal coronations, while the card game Top Trumps has a new “Kings & Queens” version.
Biscuit maker McVitie’s has a limited-edition tin that pays homage to King Charles and his wife Camilla’s love of nature, as well as the monarch’s watercolour painting hobby, while numerous labels and supermarkets are marketing teas or sparkling wines. Brand Caviar House & Prunier has a limited edition tin adorned with the Union Jack and the words “His Majesty’s Caviar”, while Premier Foods has celebratory packaging for products, including Bisto gravy granules and Ambrosia custard.We are celebrating the coronation of King Charles III with a selection of limited-edition products. Available now, the...
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