“Think pink! think pink! when you shop for summer clothes. Think pink! think pink! if you want that quelque chose.”
That advice, sung as an epiphany in the 1957 musical film “Funny Face,” has definitely been heeded — just take a look around at fashion and media. The fascination around pink — each shade and hue with its own connotation — has shaped those cultural engines for generations, revving into full force as we reach peak “Barbie” season.
When first popularized, it was worn by men and women alike, but in the 1920s, U.S. department stores claimed blue for boys and pink for girls.Fast forward a few generations to 2016, when Pantone chose “Rose Quartz” as a color of the year: The muted dusty pink is calming but also connotes strength, said Laurie Pressman, vice president of the Pantone Color Institute. She told The Associated Press one of the reasons for the pick was the rise of the “gender blur.
Semple has made his paint — intended to be the fluorescent apotheosis of the color — accessible to the world at an affordable price. When discussing shades of pink associated with the brand, Culmone noted that there’s something inspiring and joyful about “Barbie Pink.” “It’s toys, and what are toys but things that you touch? And so getting all that pink paint, to paint everything was important,” Gerwig said.Semple, however, has taken issue with the monopoly and the “press done around running out the paint supply.”Semple explains he’s standing up to what he calls “Big Color,” where corporations dominate the usage. He cited “Tiffany Blue,” the trademark color of the jewelry company.
We're drawn to colors because they instantly convey various emotions, explained David Loranger, a professor of fashion merchandising and marketing at Sacred Heart University.
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