From Aerie to Zara, retailers are turning viral TikTok moments into sales gold

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From Aerie to Zara, retailers are turning viral TikTok moments into sales gold
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When a Lululemon skort went viral across TikTok earlier this summer, 16-year-old Kylie knew she had to get her hands on it.

. The trend refers to crop tops, which have exploded in popularity in recent months, especially among tweens and teens who are pairing the skin-baring shirts with high-waisted and looser-fitting bottoms.

Aeropostale found itself trending on TikTok when the hashtag "#tinytops" went viral among fashion influencers., who has more than 1.6 million followers, people were not only visiting Aeropostale's website in search of the crop tops, but they also came into stores asking employees specifically for "TikTok items," Levy said.

"What's great is we aren't paying for celebrity influencers or talent ... it just happened organically," Levy added. "We're really authentic about it."

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