Research has found that Gen Zs are more than twice as likely as older adults to co-host a meal with friends, where every guest contributes something to the dining experience
Young people are evolving the traditional Sunday roast into a sharing phenomenon dubbed “Friendsgiving” – where guests bring different elements of the meal. A study of 2,000 adults found 60 per cent of Gen Z now enjoy roast dinners as a collective – with everyone chipping in, rather than the host being burdened with everything.
But now, the trend is taking root in the UK, with 53 per cent of 18-24-year-olds, already using the phrase “Friendsgiving” for a collective meal – as four in ten believe it is growing in popularity. Top reasons a roast dinner is seen as such an inclusive choice include having something for everyone to enjoy , and because it is easier to share than most meals .
Andy Dale, from the brand, said: “The roast dinner has always been a meal that brings families together – but now, we’re seeing the next generation of roast dinner lovers use this meal to also catch up and connect with friends. Sometimes, it’s easy to roll through the weeks and months without coming together with those who are important to you. But our research has certainly shown there’s a desire to do this more around the dinner table, especially as we enter the colder, darker winter months.
When it comes to what goes on to the “Friendsgiving” dinner plate, roast potatoes reign supreme, with 34 per cent saying it isn’t a roast without them. This is followed by the meat or alternative , and Yorkshire puddings . The “Yorkshire Puds only go with beef” debate has also been settled, with 83 per cent considering them a welcome addition to any roast, regardless of which meat is served.
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