The executive in charge of Pluto TV says Canada's newest ad-supported streaming service appeals to viewers looking for “simplicity” in TV.
Olivier Jollet, the platform's executive vice president and international general manager, touted the FAST model - Free Ad-Supported Streaming Television - as one that sets itself apart from the crowded digital market by offering “usability.”
“There is no registration, there is no subscription, no coding costs, no need to put in a credit card or whatever. Just download the app and watch.” It launched in Canada the day after CBC officially debuted its own FAST service, the free 24-hour streamer dubbed CBC News Explore.
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