Frankies Bikinis is expanding into beauty alongside its popular swim and apparel line. The LA-based brand was founded by 24-year-old Francesca Aiello seven years ago while still in high school. Frankies has grown to be a cult favorite amongst young women and celebrities.
posted a picture in Frankies. Since then A-List stars have been rocking the brand including Kendall Jenner, Bella Hadid, Hailey Baldwin, Kylie Jenner, Gigi Hadid, Miley Cyrus and more. The brand has built a name for itself and become a staple in the wardrobe of people across the globe due to the impeccable fit, constant introduction of new trends in the swimwear market, and variety of sizing and coverage options.
Aiello was constantly getting asked by the Frankies community about her beauty routine and her favorite products, hacks, and secrets. After years of mixing her own cosmetics to create custom formulas, Aiello finally decided to share her glowing beauty secrets with the world. “Growing up in Malibu I was never in a full face of makeup, but always in and out of the ocean and running around town bare faced.
CEO of Frankies, Mimi Aiello, shared why it was the right time to expand into beauty after seven years of being in business. “Frankies Bikinis Beauty has been in the works for almost three years now, and Francesca has been so busy perfecting the products before sharing them with our customers. As our target customer herself, Francesca is always striving to deliver what she knows she would want from a brand, and one of the biggest things is consistent newness.
The brand hopes to continue to grow their beauty category inspired by Aiello’s everyday essentials for face and body. All of the products are vegan, cruelty free, paraben free, sulfate free, alcohol free, gluten free and are made without any artificial fragrances. The Glow Mist, Moisturizer and Tint can be found at
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